Tuesday, May 21, 2013

Blogging the brand, 'YOU'




"Branding is part science and part art"

The use of technology in marketing has become sort of an obsession these days. Following the dizzying pace of technology today, it only makes sense to ensure that you not only monitor ongoing market trends but ensure that you are conscious of the brand that is 'YOU'.

Every individual has a wide variety of interests; identifying those which mark your brand are essential. In the blog Virei Canadense, blogger Marian Cimini speaks about her travel and living experiences in Canada.  Written in Portuguese, this blog can easily be translated in English with the help of Google Translator. Mariana identifies herself as a new immigrant as a student in the country and shares her experience of living in a new culture, a perfect example of a blog where the author tries and identifies themselves with the surroundings. 

Blogs such as Dance Nation and Diverse Dance Cultures, showcase the the bloggers passion for dance. As one of them writes about their personal experience withing the dance industry, the second discusses his interest with the dance culture. Your personal blog is a platform for your talents and interests-something that further helps define the brand that is 'YOU'. Nail Decor by Shraddha shows the bloggers interest in arts and nail decor, a talent that gives you an idea of this bloggers artistic origins. On the other hand, a blog such as My Frame of Mind: OnePhotographer's Journal, don't necessarily show the bloggers work of art, but instead shares various photography tips with readers!

Your message should be clear- be memorable within your area of interest so that you stand out.